USA Climbing is excited to announce a two-year partnership with New York-based coffee manufacturer, RISE Brewing Co. RISE Brewing Co. specializes in USDA-certified organic nitro cold-brew coffee and lattes. RISE Brewing Co’s cans are ready-to-go coffee for adventurers and office dwellers with a line up ranging from original black coffee to an oat milk latte. In addition to USA Climbing, RISE Brewing Co. recently announced a partnership with USA Surfing and has ongoing relationships with ESPN, the NBA, and the New York Yankees.
“There is something unique and inspiring about watching athletes that compete alone in harmony with nature,” said Grant Gyesky, Co-founder and CEO of RISE Brewing Co. “Ultimately they are always challenging themselves to be better than they were. RISE Brewing Co. looks to join in the mission of fueling individuals to be their best self. For some, that comes from climbing mountains or riding waves, others as parents or writers, artist, and entrepreneurs. It is impossible to watch these athletes climb and not feel inspired. We are proud to support them.”
“USA Climbing is looking forward to beginning our relationship with RISE Brewing Co. As an organization that is always on the move and constantly making coffee shop runs, having ready-to-drink coffee in a small package that also tastes great is a huge convenience,” said Zachary Brinchi, Marketing and Communications Manager for USA Climbing. “Our athletes are looking for quick alternatives to coffee for those early mornings at the crag or at the gym. Their Original Black coffee is organic, non-GMO, and has zero calories and is our first choice for coffee on the go!”
For more information about RISE Brewing Co., visit their website.