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USA Climbing Announces 2020-2024 Strategic Plan

USA Climbing Announces 2020-2024 Strategic Plan

USA Climbing announced today its 2020-2024 strategic plan, a critical framework that will focus the organization’s priorities through 2024.

“We have ambitious goals for the future,” said Marc Norman, CEO of USA Climbing. “Our mission is to support the well-being, development, and competitive excellence of our athletes as we advance the accessibility and growth of the climbing community nationwide.”

A strategic working group comprised of athletes, members and leaders from across the climbing landscape, USA Climbing staff and representatives from the U.S. Olympic & Paralympic Committee led the strategic plan development and collaborated to ensure the needs of climbing’s diverse and varied constituents were met.

The strategic plan includes a refreshed mission and vision and places an emphasis on the following areas:

  • ATHLETE DEVELOPMENT & WELL-BEING. Lead the climbing community in the development and support of athletes with an emphasis on health, safety, and performance.

  • MEMBERSHIP ENGAGEMENT & EVENT OPTIMIZATION. Enhance member satisfaction and connection with USA Climbing through clear and compelling engagement opportunities, and exciting, consistent event experiences.

  • ORGANIZATIONAL EXCELLENCE. Enhance organizational capabilities and leadership to meet the needs of a growing climbing community.

To view USA Climbing’s 2020-2024 Strategic Plan, click here.


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