USA Climbing and GYM CLIMBER announce a partnership to make GYM CLIMBER Magazine the Official Publication of USA Climbing. The partnership will expand the reach of both organizations, as well as provide unique insights into indoor climbing for all ability levels, in advance of climbing’s Olympic debut in Tokyo.
“We look forward to the partnership with GYM CLIMBER as a tool to more effectively communicate with our membership and all climbers about everything happening within USA Climbing,” said Marc Norman USA Climbing’s CEO “With dedicated content in every issue we believe GYM CLIMBER will be a great source for that information.”
USA Climbing’s mission is to promote the growth and success of the sport of competition climbing in the United States while generating sustained competitive excellence for United States athletes in international competition.
“The partnership will utilize GYM CLIMBER to promote USA Climbing and grow its competition climbing awareness as the climbing world heads towards its debut at Olympic Summer Games in Tokyo,” said Ben Yardley, GYM CLIMBER Associate Producer “With GYM CLIMBER in over 500 climbing gyms nationally, it will raise awareness for USA Climbing across the entire growing indoor-climbing demographic.”
As part of the agreement, USA CLIMBING members will receive GYM CLIMBER electronically, at many of the 300 plus USA CLIMBING competitions each year, and at climbing gyms all around the country. “Practically every indoor climber in the country will be exposed to GYM CLIMBER,” says Yardley, “We can provide content to inspire, educate, and become stewards both indoors and outside.”
According to the International Federation of Sport Climbing, there are 25 million gym climbers worldwide and 39 percent are under the age of 18. The United States has over five million indoor climbers, according to the Outdoor Industry Association’s 2018 Recreation Participation Report, and nearly three million of those climbers are ages 6 to 24. As a group, gym climbers are twice the number of traditional climbers and mountaineers (5 million compared to 2.5 million), and more than double the number of sport climbers and boulderers 5 million compared to 2.1 million). By 2020, and competition climbing’s debut at the Olympics, gym climbing is projected to be a $1 billion business in the U.S. alone.
“The investment in and popularity of indoor climbing is unprecedented in our sport,” says Yardley. “GYM CLIMBER is in a unique position as the publication for gyms, about gyms, and in gyms, and we’re pleased to partner with USA Climbing to grow the sport as a whole.”